Real estate marketing
The effect of our operations is an attractive and consumer-friendly place. A place that, due to a proper trade offer, will meet the expectations and needs of the users.
Services concerning the implementation of the marketing plan (for shopping centres):
- Developing marketing plan in accordance with the centre's general strategy.
- Organising market research, also including research among leasees and centre's clients.
- Coordinating marketing campaigns involving the leasees - preparing guidelines for leasees, integrating marketing programme.
- Budgets and marketing plans effectiveness evaluation.
Services concerning the current marketing handling (for shopping centres):
- Developing organisational measures - from internal services to outsourcing support, by organising tenders for marketing services (depending on the size and the needs of the project)
- Monitoring external agencies (creative agency , event agency , media agency, and production and printing of promotional materials agency)
- Coordinating marketing operations of leasees
- Building relations with local institutions and media
- Analysing leasees' and shopping centers' results
- Preparing monthly marketing reports concerning current marketing activity
- Designing informational bulletin for leasees